Host an event in the Hills
VENUE EVENT EXPRESSION OF INTEREST
Your place. Your people. Your hills event.
We’re inviting venues, producers and local businesses to create an event or experience that celebrates the people, produce and places of the Adelaide Hills.
Applications close Monday, 9 November 2026 • Free to apply
Your business. A wider audience.
An established audience to build on
Reported performance
2026 marketing results
2.72 millionFacebook and Instagram views
Social views: 1 January–4 April 2026, including paid and organic content. Website: 1 January–12 October 2026. Audience: October 2026. PR: 2026 agency report.
Illustrative 15% growth scenario
Looking ahead to 2027
3.13 millionProjected Facebook and Instagram views
Scenario applies 15% growth to each reported baseline, with figures rounded. This is an illustrative planning scenario, not an evidence-based forecast or guaranteed reach for an individual business. Website figures use a comparable reporting period.
Organic views are included in total social views. Figures overlap across channels and do not represent a combined unique audience. The subscription total comprises 5,295 email and 2,909 SMS subscriptions; newsletter promotion is delivered to the email audience.
A regional celebration • April 2027
One festival. More ways to discover the Hills.
A Taste of The Hills brings visitors directly to the businesses, producers and places that make our region special. The programme combines major celebrations with distinctive experiences hosted throughout the Adelaide Hills.
Festival Village
Food, drinks, producers and entertainment brought together for the proposed opening and closing celebrations on 17 and 24 April.
Signature Experiences
Distinctive dinners, tastings, tours and collaborations that showcase your expertise and give visitors a special reason to book.
Around the Hills
Casual visits, workshops, festival offers and local discoveries at participating businesses across the regional programme.
Stay & Explore: Accommodation and tourism partnerships help visitors build a longer Hills itinerary, supporting spending across dining, retail, attractions and transport.
Why host with us?
Reach new customers
Introduce your business to festival audiences through the website, social media and email promotion included in your chosen package.
Create sales opportunities
Turn your venue, produce and expertise into an experience visitors can book, with opportunities for product sales and future enquiries.
Build lasting connections
Welcome visitors into your business, encourage return visits and build collaborations with other local producers and venues.
More ways to reach your business
Connect your venue to the festival journey
We’re developing opening-weekend bus connections between selected participating venues and the Festival Village, helping visitors explore more of the Hills without needing to drive.
Register your interest in the application so we can consider your location, opening hours, visitor capacity and coach access when developing the routes.
Routes, operating days, schedules and ticket inclusions are subject to confirmation. Expressing interest does not guarantee inclusion.
Choose your level of visibility
Your participation package
Join the coordinated festival campaign with a package that suits your event, capacity and budget.
CORE
$209 including GST
An accessible way to establish your festival presence.
- Individual website listing and directory placement
- Listing copy review and one approval round
- One named social roundup inclusion across Facebook and Instagram
- One Instagram Story frame with a listing link
- One named listing in a festival email roundup
- Marketing toolkit and participant briefing
- Optional RAA offer submission, subject to approval
- Consideration for relevant media and tourism opportunities
- Festival-wide results summary
BOOST
$385 including GST
Core, with these promotional upgrades:
- One dedicated social feature published on Facebook and Instagram
- One three-frame Instagram Story sequence with a listing link
- One individual newsletter feature with an image, tailored copy and direct link
- Individual promotional delivery summary
The Story sequence and newsletter feature replace Core’s corresponding inclusions. All other Core inclusions remain.
FEATURED
$605 including GST
Core, with these premium upgrades:
- Two dedicated social features, each published on Facebook and Instagram
- Two three-frame Instagram Story sequences
- One lead newsletter feature with an image, tailored copy and direct link
- Fourteen days in the website homepage’s featured section
- One business-specific Meta promotion, including $100 media spend
- Individual delivery and advertising results summary
Story and email inclusions replace their Core equivalents. Counts are totals. Homepage placement may be shared.
Free to apply. No payment is taken with your expression of interest. Your event, package, fees and payment arrangements will be confirmed before proceeding. Participation fees cover the listed promotional inclusions and host resources; your own event delivery costs remain your responsibility.
Participation is subject to acceptance. Featured places are limited. Promotional inclusions provide exposure opportunities; ticket sales, media coverage and revenue are not guaranteed.
One event, or something to enjoy all month
You can participate with a ticketed event or an ongoing festival experience, such as a special menu, tasting offer, produce pairing or other limited-time offering available throughout April.
A month-long offering counts as one event and attracts a single participation package fee, even when available across multiple days.
Additional individual ticketed events are $100 + GST each ($110 including GST), in addition to your selected participation package. Each separately ticketed event is considered an additional event.
Tell us about all proposed events and ongoing offerings in your application. We will confirm the event count, total fees and promotional inclusions before proceeding.
Event & Experience Application Form
For independently hosted events. Stallholder and food truck applications are not included.
Same hills. New stories.
We’ve loved bringing the Hills together in one place. In 2027, we’re giving you more ways to enjoy the region.
Festival Village
Local food, wine, live music and a day out with friends. Meet the producers, find a new favourite and settle in to enjoy the atmosphere.
Signature Experiences
Spend a little more time with the people behind the food and wine, through special experiences that showcase their produce, creativity and local knowledge.
Around the Hills
Head out and explore more of the region, visiting local businesses, discovering somewhere new and making a few stops along the way.
We’re looking forward to sharing the full 2027 program with you soon!
What People Are Saying
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Our friend was visiting from Canada and we needed a proper SA wine day, this ticked all the boxes and it was one of her favourite days of her visit.
— 2024 Event Attendee
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There was plenty to see and do, we spent the whole day there and it still felt like it went too quick. I did really appreciate the number of facilities around the event. Better than many I've been to.
— 2025 Event Attendee
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So much variety! Not just alcohol, but food and other vendors. And the helicopter ride was epic! Loved the event and definitely attending again.
- 2025 Event Attendee
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Fantastic day. Great food options catering for severe dietaries. Delicious beverages with knowledgeable and friendly staff happily answering questions. Fun and relaxing atmosphere. Just wish the day didn’t go so fast!
- 2025 Event Attendee