Help visitors stay a little longer
ACCOMMODATION & TOURISM EXPRESSION OF INTEREST
A little longer in the Hills
We’re inviting accommodation and tourism businesses to help festival visitors stay, explore and discover more of the Adelaide Hills.
You don’t need to host an event to take part.
Applications close Monday, 9 November 2026 • Free to apply
Your business. Their April getaway.
Both partnership packages include accommodation promotion throughout April 2027, helping visitors plan stays before, during and after A Taste of The Hills.
Turn a festival visit into a Hills getaway
A Taste of The Hills returns from 17–25 April 2027 with a regional programme of Festival Village celebrations, signature experiences and discoveries at local businesses. Accommodation, tours, attractions and transport help visitors connect these experiences and enjoy more of the region.
Join our accommodation and tourism partner campaign to put your business in front of visitors planning where to stay, what to book and how to explore. You don’t need to host an event or offer a discount to participate.
Be part of their planning
Give visitors a direct route from festival inspiration to your website, booking page or enquiry form.
Create reasons to stay
Position your accommodation or experience as part of a longer itinerary, with opportunities for overnight stays, tours and visits around festival activities.
Build regional connections
Connect with event hosts and other local businesses through cross-promotion and complementary visitor experiences.
A partnership that works for your business. Promote your usual offering or propose a festival package, added benefit or special booking offer. You manage your availability, pricing and guest bookings.
An established audience to build on
Your chosen package connects your business with the festival’s visitor planning content and marketing channels. These figures show the scale of the wider campaign, rather than guaranteed exposure for an individual partner.
2026 marketing results
2.72 millionFacebook and Instagram views
Social views: 1 January–4 April 2026, including paid and organic content. Website: 1 January–12 October 2026. Audience: October 2026. PR: 2026 agency report.
Looking ahead to 2027
3.13 millionFacebook and Instagram views in this scenario
Applies 15% growth to each reported baseline, with figures rounded. This is an illustrative planning scenario, not an evidence-based forecast or guaranteed partner reach. Website figures use a comparable reporting period.
Organic views are included in total social views. Audiences overlap across channels and cannot be added together as unique reach. The subscription total comprises 5,295 email and 2,909 SMS subscriptions; newsletter promotion uses the email audience.
Your partnership package
Promote your business to visitors planning where to stay, what to book and how to explore the Adelaide Hills. Both packages include a website listing throughout 1–30 April 2027, with social and email promotion scheduled according to your selected package.
Standard Partner
$429 including GST
Establish your festival presence and connect visitors directly with your business.
- Individual business listing on the festival’s Stay & Explore / Plan Your Visit pages throughout 1–30 April 2027
- Direct link to your booking page or enquiry channel
- Inclusion in relevant festival trip-planning content
- One named inclusion in a festival email newsletter roundup
- One named partner roundup inclusion across Facebook and Instagram
- One Instagram Story frame with a booking or listing link
- Business tagging in your included social content, with an Instagram collaboration invitation where supported
- Access to the festival marketing toolkit
Suitable for businesses seeking a coordinated festival presence with clear booking pathways. A special offer or discount is optional.
Feature Partner
$869 including GST
Everything in Standard Partner, plus dedicated promotion and greater visibility for your business.
- Priority placement within the relevant festival partner planning pages throughout 1–30 April 2027, shared with other Feature Partners
- Expanded website listing with additional imagery and tailored business copy
- Optional festival offer displayed with your booking or enquiry link
- One additional dedicated newsletter feature with an image, tailored copy and direct link
- One additional dedicated social feature, published on Facebook and Instagram
- One additional three-frame Instagram Story sequence with a booking or listing link
- $100 Meta ad spend on tailored promotion of your business, including campaign setup and management
- A short promotional delivery and advertising results summary
All Standard Partner inclusions remain. The newsletter feature is a dedicated section within a festival email. Paid advertising is scheduled within April; it does not run continuously for the full month.
A full month of accommodation promotion. Your website listing remains available throughout April, supporting stays before, during and after the festival on 17–25 April. Social and email inclusions are scheduled across the campaign rather than delivered daily.
Free to apply. No payment is taken with your expression of interest. Your package, promotional arrangements and payment details will be confirmed before you commit.
Bookings remain with your business. Visitors follow your booking or enquiry link. You manage your rates, availability, guest services and booking terms.
Partners supply suitable images, footage and business information. Listing preparation includes one copy approval round. Photography, filming and additional content production are not included. Participation is subject to acceptance; Feature places are limited. Individual reach, enquiries, bookings and revenue are not guaranteed.
Apply to partner
Accommodation & Tourism Partner Application Form
Share the details we need to feature your business in the festival partner campaign, from accommodation and tours to places to eat, book, visit and explore.
What People Are Saying
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Our friend was visiting from Canada and we needed a proper SA wine day, this ticked all the boxes and it was one of her favourite days of her visit.
— 2024 Event Attendee
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There was plenty to see and do, we spent the whole day there and it still felt like it went too quick. I did really appreciate the number of facilities around the event. Better than many I've been to.
— 2025 Event Attendee
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So much variety! Not just alcohol, but food and other vendors. And the helicopter ride was epic! Loved the event and definitely attending again.
- 2025 Event Attendee
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Fantastic day. Great food options catering for severe dietaries. Delicious beverages with knowledgeable and friendly staff happily answering questions. Fun and relaxing atmosphere. Just wish the day didn’t go so fast!
- 2025 Event Attendee